Moutai Raises Prices for Sixth Time This Year: Feitian at Self-Run Stores Up to 1,766 Yuan, Staff Says "Ample Store Inventory"

Just one month after the last price adjustment, Kweichow Moutai has raised prices again against the market trend, covering multiple products. After the adjustment, the price of Feitian at self-run stores is 127 yuan higher than that on i-Moutai, widening the price gap between the two. Currently, stores implement a policy of "one box per day, five boxes per year." In the first half of the year, Moutai saw "increased revenue but not increased profit," with net profit attributable to shareholders declining year-on-year for the first time since 2015. With the Mid-Autumn Festival and National Day peak season approaching, the market is watching whether terminal sales momentum can improve.