Netflix Shares Rise as Wolfe Research Raises Price Target to $95

Netflix Inc. shares rose on Tuesday. Wolfe Research raised its price target on the stock, arguing that recent concerns about user engagement have been overstated. Here is what you need to know.

Netflix shares are trending higher. Why is NFLX stock rising?

Wolfe Research Says Engagement Concerns Overstated

Wolfe Research maintained its Outperform rating on Netflix and raised its price target from $84 to $95, a move that puts the new target about 19% above Monday's closing price.

Analyst Peter Supino said that by sifting through millions of data points related to what people actually watch on Netflix, the firm reached a specific conclusion: the timing of new content releases, rather than any deterioration in the business itself, best explains the weak subscriber and engagement data in the second quarter. He noted that the slate of shows and films scheduled for the third quarter looks more promising, and that Netflix's expanding live programming push appears to be gaining traction, according to CNBC.

This optimism comes after a bumpier stretch for the stock. Netflix's second-quarter results, released in July, largely matched Wall Street expectations, but management trimmed the full-year revenue guidance range at both ends, narrowing it from a prior $50.7 billion to $51.7 billion to $51.0 billion to $51.4 billion.

Wolfe expects Netflix's performance to improve in the second half of the year and anticipates that the company will deliver solid guidance for 2027 as it refines content release timing and further steps up live programming investment.

Netflix Rebound Still Needs to Clear Upside Resistance

The stock's rebound is clearly visible on the chart, though it has not fully escaped the pressure from its longer-term decline. Netflix shares are trading 7.7% above the 20-day moving average of $76.25 and 10.1% above the 50-day moving average of $74.53, indicating buyers have been stepping in consistently over the past few weeks. However, the stock remains 0.7% below the 100-day moving average of $82.69 and 6.9% below the 200-day moving average of $88.13, which is exactly the zone where rebounds tend to encounter investors looking to sell into strength rather than chase upside.

Momentum indicators are currently supportive. The MACD line has moved above its signal line with a positive histogram, a combination that typically signals fading downside pressure and a rebound building real momentum. That said, longer-term damage has not been fully repaired: since the death cross in December 2025, the 50-day moving average remains below the 200-day moving average, a pattern that tends to keep long-term investors cautious until the stock proves it can reclaim those larger trend lines.

Resistance sits at $91.50, a level that roughly corresponds to where overhead supply and longer-term moving averages begin to weigh on the stock. Support is at $75, near the 50-day moving average, a zone where buyers have recently shown a willingness to defend pullbacks. In short, the stock is attempting to transition from a pattern of rebounds being sold into one of trading within a more stable range, and near-term price action will determine how quickly that transition actually plays out.

NFLX Stock Is Rising

NFLX price action: Netflix shares rose 2.84% to $82.28 at the time of writing on Tuesday.