SoFi Shares Edge Lower Friday After 13% Monthly Gain

SoFi Technologies Inc. shares edged lower in early trading Friday. The rally paused after the stock gained 13% over the past month, driven by expanding product adoption and favorable crypto-related tailwinds.

SoFi Technologies stock is facing downward pressure. What's next for SOFI shares?

Paid Membership Momentum and Crypto Infrastructure Boost Sentiment

Friday's market action continues to reflect investor optimism around two key operational catalysts, which launched alongside the company's strong second-quarter financial foundation.

The company is increasingly highlighting early momentum in its relaunched paid membership tier, SoFi Plus, which has reached 206,000 paying users since its relaunch in the second quarter of 2026, with 85% being existing members and 25% adding additional financial products after joining.

Management targets reaching 1 million members within a year, implying an estimated $120 million in annual recurring revenue. Sentiment is also bolstered by SoFi's expansion into digital asset settlement through SoFiUSD, the first stablecoin issued by a nationally chartered bank on a public blockchain, which reached approximately $300 million in circulation by the end of the second quarter, aimed at capturing cross-border and settlement volume efficiencies.

Strong Second-Quarter Earnings Inflection Anchors Upside Trend

The recent momentum builds on SoFi's second-quarter financial report released on July 29, in which the company delivered record net revenue of $1.21 billion and adjusted earnings per share of 12 cents, beating Wall Street consensus estimates.

SoFi added a record 1.1 million net new members in the quarter, bringing total membership to 15.8 million, prompting management to raise its full-year 2026 net revenue guidance to a range of $4.75 billion to $4.85 billion.

SOFI Shares Slide Friday

SOFI price action: As of Friday's writing, SoFi Technologies shares were down 2.14% at $18.77.