Tencent's WeChat Short Drama Mini-Program Reaches 143 Million Monthly Active Users, Weekly Active Users Up 44.1% in First Week of October

PANews, October 26 - According to Jiemian News, citing informed sources, QuestMobile data shows that as of August, Tencent's WeChat short drama mini-program had 143 million monthly active users. In the first week of October, weekly active users reached 89.68 million, up 44.1% from the first week of September. After the product was officially renamed in July, weekly active users approached 90 million within about three months. DataEye monitoring shows that from October 1 to 7, the WeChat short drama mini-program cumulatively deployed 43,000 creative ad sets, with average daily deployment up 57% from the week before the holiday. The growth was mainly driven by the full takeover of the original "short drama" mini-program entry point, as well as traffic support from the WeChat ecosystem, including Channels. Currently, Hongguo Short Drama leads the sector with its free standalone app model.