Bilibili Q2 Net Profit Surges 55%, Advertising Drives Growth, Gross Margin Improves for 16 Straight Quarters | Earnings Watch

Bilibili Q2 revenue reached 7.94 billion yuan, up 8% year-over-year, with net profit of 339 million yuan, up 55% annually. Advertising revenue hit 3.13 billion yuan, up 28% year-over-year, becoming the primary growth engine; gaming revenue fell 14% due to a high base effect. Gross margin improved for 16 consecutive quarters to 37.2%, with operating profit up 48%. DAU reached 116.5 million, with average daily time spent of 113 minutes.