Central Bank-Affiliated Media: How Can Homophone Gimmicks Generate Real Returns?

The film "Niu Lai" (literally "Bull Comes") has gone viral in reverse for being "absurdly bad," with its title's homophone triggering short-term fluctuations in A-share stocks with "bull" in their names. The article points out that these companies have no business connection to the film, and the stock price movements are purely driven by sentiment-driven speculation. Historically, such "name-based rallies" have been common in the A-share market, coming and going quickly, often leaving those who follow the trend at a loss. Investment should return to a company's fundamentals, judging based on profitability and growth potential, rather than relying on homophone "good omens."